Purpose & Overall Relevance for the Organization: 

Support the function and operations of SEA eCommerce Digital Partners business. The individual will have an opportunity to develop skillsets relating to running eMarketplace shop-in-shops (SIS) on Lazada, Shopee, Tiktok Shop, etc across Singapore, Malaysia, Thailand, Philippines, Indonesia and Vietnam.

Key Responsibilities: Managing SEA eMarketplaces business through its key pillars.

Enabler & Marketplace Management (50%)

• Alignment with all Marketplace & enablers to ensure that campaigns (brand or commercial) are launched smoothly.
• Execute business strategies with the help of 3rd party enablers based on the aligned guidelines and timeline.
• Platform mega campaigns and SBD events planning and execution.
• Constantly review the accuracy of our product content and its creation process. Coordinate improvements to the product content blueprint with a 3rd party to win on in-app search traffic (pricing, sizing, images, descriptions).
• Work with the brand, supply chain and finance teams to ensure there is clear forecasting & trend reporting.

Marketing Working Budget Management (25%)

• Track & manage the budget. Ensure the budget is spent with maximum effectiveness (ROI).
• Daily monitoring on platform onsite ads to ensure the implementation of brand’s direction.
• Manage store's affiliation program in marketplace to get the best return. 
• Marketing Working Budget tracking and review with key stakeholders.

Consumer Engagement (15%)

• Build and execute the strategy of consumer engagement initiatives such as livestream and other social content to maximize our sales.
• Collaborate with brand & activation teams to build and execute animation plans to maximize our sales.
• Work closely with brand & activation teams to develop relevant content that responds to the latest trend in a timely manner.
• Work closely with brand & activation teams to identify and select affiliates/creators/host profile.
• Upskill the wider team on social engagement platforms, such as livestream and tiktok shop.

Consumer Experience (10%)

• Defines the optimum layout of eSIS, campaign pages, banners and product pages for best in class user shopping experience.
• Manage curation of product collections and out of stock listings on platforms for easy browsing within the store.
• Promotional tools & sponsored solutions setup to support with campaign activation periods and drive onsite traffic to eSIS.

Knowledge, Skills and Abilities:

• Minimum 3 years’ experience in managing eCommerce/Marketplace/Social Commerce (Lazada/Shopee/Tiktok Shop) operations
• Strong project & stakeholder management skills
• Result driven and go-getter personality
• Great attention to detail
• Fluent in English. Any SEA languages will be a plus
• Strong business acumen with excellent analytical skills
• Ability to challenge status quo and drive continuous improvement.
• Exposure in managing multiple markets will be a plus