PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:

• Responsible for leading the implementation of the overall digital sales strategy and initiatives
• Support the local Digital Partner Commerce (DPC) and account teams to execute the required initiatives and capabilities to grow the digital wholesale channel and “win the digital marketplace”
• Deliver analytics services to key stakeholders, enabling them to take quantitatively based decisions
• Drive the digital agenda across the organization to increase digital knowledge and experience

KEY RESPONSIBILITIES: 

• Enable digital wholesale sell-out to drive and ensure net sales achievement
• Act as a local “center of expertise” responsible for increasing sell-through and market share across all digital wholesale channels (pure players, marketplaces and omni-channel digital sales)
• Responsible for the implementation, scaling and governance of digital wholesale initiatives (ex: Digital ToolBox, marketplace management, compliance reports, etc.) in South East Asia (SEA)
• Work closely with the Emerging Market (EM) DPC team to tailor global business development initiatives (ex: consumer experience, retail media, marketplace mapping, etc.) to specific needs of SEA and implement those initiatives in close collaboration with Global, EM and local stakeholders
• Act as a digital consultant to the global/local key accounts in partnership with the account teams
• Work with EM DPC Analytics team to improve reporting structures, localize reporting/analytics solutions/tools and provide key stakeholders with relevant data insights impacting business
• Drive partnership with SEA eCom (knowledge exchange and accountability for “all boats will rise”) and facilitate sharing of best practices, upskilling and mapping of digital marketplace across SEA
• Develop and maintain digital competency within SEA and the wider wholesale organization

KEY RELATIONSHIPS:

• Global/Market: Global Wholesale, Global Digital Wholesale, Global KAM & Sales Development, EM eCom, EM Digital Partner Commerce, EM Commercial, EM Wholesale
• Clusters/Countries: General Managers, SEA Brand, SEA eCom, SEA Business Development, Country Managers, Country Wholesale Leads, Heads of Key Account / Region / Fashion / Customer Service

KNOWLEDGE, SKILLS AND ABILITIES:

• Project management skills and the ability to lead diverse teams of technical and non-technical roles 
• Good communication skills and comfortable presenting complex topics to senior stakeholders 
• Innovative mindset, encouraging change, taking personal ownership and can-do attitude 
• Basic to advanced Microsoft Office skills
• Fluent in English both verbally and written

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

• University degree in the field of Business or equivalent 
• 5+ years professional experience, with extensive experience in ecommerce field (ex: digital merchandising, digital consumer experience and/or digital marketing) 
• Understanding of the Southeast Asia e-commerce landscape
• Sportswear industry experience is a plus