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Senior Manager, HR SEA & SG

Purpose & Overall Impact

  • Serve as a strategic HR Business Partner for South East Asia (SEA) Cluster (commercial and global functions) and Singapore, shaping high-performing teams, leadership capability, and a strong, inclusive culture.
  • Drive people strategies that enable business growth, organizational effectiveness, and long-term workforce sustainability across SEA.
  • Lead regional HR initiatives and frameworks to ensure country HR teams are equipped to execute effectively, consistently, and at speed.

 

Key Responsibilities

 

Strategic HR Business Partnering (SEA Cluster & Singapore)

  • Partner closely with business leaders to translate business strategy into actionable people plans across workforce planning, organizational design, and capability building.
  • Provide strategic guidance on talent, structure, and leadership to support growth, transformation, and future-ready organizations.
  • Lead workforce planning cycles (budgeting, 3–5 year plans, FTE strategy) in partnership with Finance and business stakeholders.
  • Drive organizational effectiveness initiatives, including change management, team design, and leadership alignment.
  • Act as a trusted advisor to leaders on people topics, balancing business needs with employee experience.

 

Culture, Engagement & Change Leadership

  • Drive engagement and retention strategies to build a strong, high-performance culture across SEA Cluster and Singapore.
  • Lead employee engagement initiatives, including surveys, action planning, and follow-through with leadership teams.
  • Coach leaders and managers on people practices, leadership effectiveness, and change adoption.
  • Champion DEI and employee experience initiatives to foster an inclusive and positive workplace environment.
  • Serve as the HR lead for Singapore location, overseeing local engagement, communication, and HR initiatives.
  • Act as the key HR representative for all location-specific matters, including employee experience and stakeholder engagement

 

HR Operations & Talent Lifecycle Management

  • Oversee the end-to-end employee lifecycle: hiring, onboarding, mobility, performance management, rewards, development, and exits.
  • Ensure consistent and compliant execution of HR processes in alignment with global policies and local regulations.
  • Partner with HR COEs to deliver integrated HR solutions.
  • Support employee relations matters, including grievances and conduct issues, ensuring fair, consistent, and compliant outcomes.

 

HR Analytics, Reporting & Workforce Insights

  • Leverage people analytics dashboards to generate actionable insights and inform decision-making.
  • Lead reporting and analysis for People Business Reviews, providing clear narratives and recommendations.
  • Monitor key workforce metrics and proactively identify risks, trends, and opportunities.
  • Manage and oversee People budgets, including headcount planning, cost tracking, and forecasting.
  • Ensure alignment between workforce plans and financial targets, driving cost discipline and optimization.
  • Maintain workforce data integrity, including FTE tracking and organizational blueprints.

 

Key Stakeholders

  • SEA Commercial & Global Function Leadership
  • Singapore-based Country Management Teams
  • Emerging Markets (EM) HR Teams
  • Country HR Teams across SEA
  • Finance, Business Development, and SEA Hub Senior Leadership

 

Knowledge, Skills & Capabilities

  • Strategic thinking with strong commercial acumen
  • Data-driven decision-making and financial literacy
  • Strong stakeholder management and influencing skills
  • Ability to operate in a complex, matrixed, and fast-paced environment
  • Strong coaching, facilitation, and change management skills
  • Excellent communication and interpersonal skills
  • High level of resilience, agility, and execution excellence
  • Proficiency in MS Office and HR systems (SAP experience preferred)

 

Qualifications & Experience

  • Bachelor’s degree in Human Resources, Business, or related field
  • 10+ years of progressive HR experience, including at least 5 years in HR Business Partnering roles, ideally with experience in multiple HR areas, e.g. Rewards, Talent or business function
  • Experience in regional or international environments preferred
  • Proven track record in managing complex HR projects and transformations
  • Fluency in English (written and verbal)

 

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Senior Manager, HR SEA & SG

Brand: 
Location:  Singapore
TEAM:  People & Culture
State:  Sing
Country/Region:  SG
Contract Type:  Full time
Number:  546536
Date:  Jun 25, 2026
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