Purpose & Overall Relevance for the Organization:

Leader of the Omnichannel Activation team for the SouthEast Asia cluster team, driving the direction and strategy for chosen Wholesale customers’ activations (online/offline) and our Direct-to-Consumer (DTC) channel with special focus on Own retail, Franchise stores and Factory outlets. Define, create and lead category consumer facing activities at every retail & digital consumer touchpoint, across all sales channels, with a special focus on driving Visual Merchandising excellence. Responsible for creating a cohesive and exceptional consumer experience to generate traffic, sales & conversion, and driving brand credibility through our key categories by working closely with the channel & activation teams in the 6 SEA countries: Singapore, Thailand, Vietnam, Philippines, Malaysia & Indonesia and our regional team in Emerging Markets.

Key Responsibilities

• Own Omni-Channel Marketing plan & strategies for SEA
• Serve as the counterpart for Emerging Markets for all topics related to SEA countries
• Oversee the marketplace and integrate into one strategy in line with the overall company strategy
• Support expansion plans with new store openings, key city & and new products/category launches through in-store communication, visual merchandising & activation
• Drive and initiate exciting hyper local consumer-relevanty activations on store level in cooperation with Brand Communications, Category management, Sports Marketing and channel teams in the cluster and in the countries
• Create Account Marketing plans & calendars for the zone’s top accounts in close collaboration with Sales, BU, Go-to Market teams  
• Own Omni-Channel marketing budgets (Marketing & Sales working budget) to ensure investment decisions on strategy as well as monitor ROI
• Lead the delivery of appropriate channel activation sell-in tools at Sales Launch period, to support brand presentations to accounts during sell-in
• Lead Membership program integration into DTC channel, drive proactively acquisition of new members by always-on communication and creating unique and premium members experience
• Build a strategic framework with ISC & VM agencies and ways of working
• Feedback to EM on performance of concepts and on toolbox readiness and local needs
• Share best practices & learnings with Emerging Markets and key stakeolders

• 3 people team leadership and strategic guidance
• Inspire, lead and drive a performance culture within the team & countries

Key Relationships:

• EM, SEA & Country Brand Team
• EM, SEA & Country Channel Teams including store teams
• WHS & Franchise partners
• Agencies

KPIs:

• Net sales
• Market share
• Sell through/Sell out
• Traffic/Conversion
• Digital Share of search & Share of voice

Knowledge, Skills and Abilities:

• Strong channel marketing background with VM experience online & offline
• Understanding of the full marketing mix (advertising, events, sponsorship, retail) with a major brand or retailer (sporting goods industry prefered)
• Budget Management and resource maximization
• Communication skills to drive direction & toolkits to stakeholders
• Experience in Cluster role & country role a plus
• Strong negotiation skills, strong networker
• Consumer and customer knowledge
• Passion for the sports industry

Requisite Education and Experience / Minimum Qualifications:  

• ~7+ years working experience
• Experience mostly in Retail Marketing and VM, while Sales experience is appreciated
• ~3+ years of experience in managing people
• Strong people management skills and proven track record in commercial achievements
• Digital capabilities and experience a plus
• Fluent English (local language from an SEA country a plus)