Area:                                                                                                 Emerging Markets

Department:                                                                                    Brand

Direct Reporting Line: Senior Manager Retail activations         Subsidiary/country:                                                                       Emerging Markets                                             

Location:                                                                                          Singapore

GSMS Grade:                                                                                        P1

Personnel Managed:                                                                              0

Purpose & Overall Relevance for the Organisation:

In this role you will enable and drive the best-in-class brand and commercial campaign

activations & marketing initiatives in Own Retail and Franchise channels, supporting and defining the retail calendar, campaign activations, digital content management and in-store / mall activations.

Key Responsibilities:

• Provide clear guidance on Global retail marketing toolkits to enable flawless execution of all Campaigns/Activations across Own Retail, Franchise and Wholesale.
• Enable and support the briefing of agencies and follows up on the development, production, and installation of all campaigns across Emerging Markets.
• Support the creation and delivery of campaign go-to-market presentations, summarizing the campaign objectives (RID, allocations, products, visual merchandising, physical and digital marketing tools) to be shared proactively to all key internal and external stakeholders.
• Support the delivery of a full post campaign report, integrating business KPI’s and a Keep Start Stop analysis to ensure evolution
• Continuously inputs / challenges the campaigns, process, status quo to elevate consumer experience
• Support  the ideation of mall and instore consumer activations
• Manage and grow membership acquisitions at retail
• Support the management and reporting of retail Marketing Working Budget (MWB)
• Responsible for ad hoc projects or acts as a representative for the whole department

KPIs:

• Retail KPIs (Net Sales, Traffic, Conversion, ASP, UPT)
• Brand and commercial campaign activation and execution on time and in full
• Digital content creation and management for all digital touchpoints at retail
• Membership acquisitions growth at retail
• Seamless consumer experience between Own Retail & Franchise
• Marketing working budget (MWB) management in line with the plan

Knowledge, Skills and Abilities:

• In-depth knowledge of the industry, market trends, and marketing/activation strategies
• Ability to speak, read and write English fluently.
• Solid business acumen and in-depth knowledge of Retail KPIs
• Highly creative and numerate with the ability to understand and analyze data and produce actionable insights and solutions
• Solid interpersonal, networking and negotiating skills
• Strong leadership, problem-solving and decision-making abilities
• Strong presentation skills
• Ability to travel both domestic and internationally as needed
• Proficiency in MS Office applications Excel, Word, Outlook and PowerPoint

Key Relationships:

• Global retail activations
• Global concept and visual merchandising
• Emerging Markets Omni-channel
• Emerging Markets Brand Planning
• Emerging Markets BU Directors
• Emerging Markets Brand Activation
• Emerging Markets DTC Excellence and Merchandising
• Country cluster Omni-channel leads
• Country cluster Trade marketing (Own Retail, Franchise and Wholesale)
• Country cluster Retail activation
• Country cluster Visual Merchandising

Education and Experience / Minimum Qualifications:

• University degree in marketing and sales or equivalent professional experience

• Minimum 4 years of retail and/or retail marketing experience

• In-store retail experience is a plus