Assistant store manager

1. PURPOSE & IMPACT ON ORGANIZATION:

 

Contribute to meeting or exceeding store sales and profit targets by:

  • Passionately inspiring consumer loyalty to the brand.
  • Effectively serving/selling to customers and diligently executing store operations
  • Providing support and feedback to Retail Professionals

 

2. KEY RESPONSIBILITIES:

 

Customer Service & Store Operations:

  • Be aware of store sales and KPI targets, as well as individual performance targets, take ownership over them and effectively use all available store resources to meet or exceed them.
  • Identify sales and KPI improvement opportunities and communicate suggestions to store management to address them and drive commercial success.
  • Execute and be a role model for customer service, meeting or exceeding customers’ expectations.
  • Share your customer service experience and train selected team members to fine-tune their service skills.
  • Be a resource for Retail Professionals in dealing with complex customer service situations.
  • Be a Brand Ambassador, consistently exhibiting the Brand Attitude and Values.
  • Use seasonal Brand and advanced product/category expertise during sales transactions, to successfully meet the specific needs of even the most demanding customers.
  • Guide and train selected team members on basic Foundational and Seasonal Brand and product knowledge.
  • Adhere to all established policies and procedures.
  • Process merchandise deliveries quickly and effectively, and constantly replenish merchandising fixtures to ensure the store’s entire product offer is represented on the sales floor.
  • Complete cash register transactions quickly and accurately (if applicable).
  • Minimize loss in both, the stockroom and the sales floor.
  • Perform all store operations in a safe, effective and efficient manner.
  • Collaborate productively and respectfully with team members.
  • Make yourself available to support other team members when needed.
  • Complete all applicable training programs and effectively apply the learning on the job.
  • Seek coaching and learning opportunities to continually improve your performance.

 

KNOWLEDGE, CAPABILITIES AND EXPERIENCE:

  • Advanced Retail Professional Competencies

 

  • Good IT skills (Word, Outlook, Excel, PowerPoint).

 

  • Fluency in English.

 

  • Good numeracy, literacy, verbal and written communication skills.

3. MINIMUM QUALIFICATIONS:

  • Secondary education.
  • Minimum 1 year work experience in a sports/fashion customer- and commercial-focused retail environment with
    advanced selling experience and VM dedicated experience.

 


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Assistant store manager

Brand: 
Location:  Sofia
TEAM:  Retail
State:  Sofi
Country/Region:  BG
Contract Type:  Full time
Number:  548337
Date:  Aug 12, 2026