Specialist, Digital Activation

Purpose & Overall Relevance for the Organization:

  • To build the adidas brand in digital channel as the best sports brand 
  • Digital Implementation: to provide full support in the execution of marketing campaign in digital aspect
  • Processes: Input into and assist in the implementation processes that enable the digital team to follow the marketing plans
  • Budget: Follow the digital budget as set per the marketing plan

Key Responsibilities:

Planning and Execution

  • Work close with the team to assist in the development of digital plan according to marketing strategy for adidas focusing on social media, display ads, SEM, website & consumer activation to continuously build brand equity, and maximize the impact of event, promotion or product launch
  • Plan key on-site content and on-site conversion creative
  • Monitor competitor and provide input to support marketing strategy against competitor
  • Support non-campaign products through bought, owned and earned social media platforms and brand websites
  • Support event, activation and sponsorship with digital exposure
  • Analyze and evaluate campaign effectiveness with supporting data and references
  • Monitor competitors’ activities and provide suggestions to defense plan against competitors’ aggressive marketing actions

 

Financial

  • Assist in the management of MWB spend reports and tracking sheets; follow internal finance procedures; on-going commitment and payment request forms management

 

System and Processes

  • Develop digital content/material
  • Build with the team a recommendation of digital content from global materials + recommendation on local adaptation
  • Establish close communication with global/APAC 
  • Working closely with agencies and media for bought/ owned budget & earned media
  • Develop media plans – work closely with advertising/digital agency to create competitive media advantages for adidas and develop integrated media plan
  • Execute hype product launch plan, co-ordinate with cross teams and agencies
  • Maintain a good understanding of the media market / prices
  • Execute the tracking system to continuously understand consumer insight/attitude and take-away of our completed program, help adidas to identify more business opportunity and adjust marketing strategy
  • Assist in the development and execution of the digital plan; work with partners for project implementation
  • Any ad-hoc duties as assigned by immediate supervisor or Department Head

 

KPI’s:

  • Traffic and conversion
  • Acquisition 
  • Revenue
  • NPS

 

Key Relationships:

  • Key interfaces (internal): brand, digital, ecom, CTC, retail, global, DBC, APAC
  • Key interfaces (external): media agency, performance marketing vendors, email marketing agency, creative agency

 

IT:

  • Outlook: Good
  • Word: Good
  • Excel: Good
  • Powerpoint: Good
  • Photoshop: a plus

 

Knowledge, Skills and Abilities

 

 

  • performance marketing
  • email marketing
  • acquisition
  • digital content
  • A passion for sports
  • Effective communication skills
  • Strong negotiation skills
  • Interpersonal skills
  • Organizational skills
  • Time management skills
  •  

 

Requisite Education and Experience / Minimum Qualifications:

  • A university degree in marketing, business, or relevant field
  • Minimum of 3 years’ experience in marketing in agency or consumer goods preferred
Location:  Melbourne
Country:  Australia
Team:  Marketing & Communications
Brand:  adidas
Position Type:  Full time
Number:  198954