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Senior Manager Brand Activation, EM

Key Responsibilities:


  • Oversee alignment of global Brand Calendar with EM-Hub BUs and define the balance in line with global guidance.
  • Oversee the coordination between global, hub and clusters and sign-off of the seasonal EM Brand Calendars.
  • In conjunction with Sr Director Brand define the investment strategy based on global and EM guidance with the Hub BUs and Cluster’s Brand Activation. First point of contact for media agency (MEDIACOM) for media briefing, planning, securing clusters will follow media guidance and execute with excellence.
  • Provide campaign objectives and KPI’s upfront and analyze post-campaign performance including ROMI across EM
  • Provide framework and priority guidance for Omni-Marketing initiatives and Account Marketing Plans for WHS, DTC and E-com accounts across all key categories for all Clusters, considering strategic EM Category Plans & Targets.
  • Provide EM framework and priority guidance for SpoMa and influencer assets strategy and management, along global guidance and define respective investment strategy and allocation in conjunction with Sr Director Brand and EM BU heads.
  • Provide Clusters with a framework, guidance and process for localized content creation and concept adjustments
  • Provide EM framework and priority guidance for Digital/ Social Marketing and CRM strategy and management, in collaboration with the group PR and Digital agency, along global guidance and define respective investment strategy in conjunction with Sr Director Brand and EM BU heads.
  • Provide EM framework and priority guidance for VM planning and execution strategy and management, along global guidance and define respective investment strategy in conjunction with EM VP Marketing.
  • Monitor Hub BUs & Clusters compliance (adherence to quarterly EM Brand Calendar, frameworks, budgets, etc.)
  • Coordinate with EM hub WHS, EM hub DTC and EM hub E-com teams and align Brand Marketing strategy and framework is aligned with EM quarterly Brand Calendar as well as EM commercial targets.
  • Provide tools, guidance and framework for Trade Zones Door Transformation planning and execution.
  • Other duties as assigned by line manager




  • EM Brand Health KPIs
    (Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.)
  • EM DTC, WHS and E-com traffic and FPS targets
  • EM Campaign ROMI
  • SpoMa and influencer asset ROI
  • Overall EM Digital Marketing KPIs (e.g. OTS, Engagement, AVE, etc.)
  • Key Category Market share
  • Trade Zone NS and Market Share (if applicable)


Key Relationships:


  • EM Hub BUs
  • EM Hub Brand Activation teams
  • EM Hub Channel Teams (WHS, DTC, E-com).
  • Cluster Brand Director
  • Cluster Omni-Marketing Team
  • Cluster Brand Marketing Coms
  • Global SpoMa and influencer/assets Team
  • Global Digital Marketing and CRM Team
  • Global Omni-Marketing Team
  • Global Brand Activation Coms
  • EM Hub Preferred Agencies/Suppliers


    Knowledge, Skills and Abilities:


  • Excellent skills to navigate and handle complex and challenging internal and external discussions.
  • Strong business acumen (Budgeting, P&L responsibility experience)
  • Extensive cross-functional Marketing knowledge and Market experience in sport and/or fashion/lifestyle industry (sporting goods industry preferred)
  • Well experienced in leading, managing, collaborating diverse teams in remote locations
    with proven track record
  • Consumer-focused with range understanding and the ability to balance Brand and Commercial priorities to build channel- and consumer-specific activation plans that meet KPI targets
  • Advanced user of MS Office suite of products
  • Experienced in both Cluster and Hub or Global organizations for more than 12 months
  • Open to travel regularly within Emerging Markets and Global Head Quarter


    Requisite Education and Experience / Minimum Qualifications:


  • University degree in Business/ Marketing
  • Minimum of 8-10 years’ equivalent professional experience, ideally in Sales and/or Marketing
  • Leading teams of 5 and more employees for more than 3 years
  • Fluent in English
Location:  Gurgaon
Country:  India
Team:  Marketing & Communications
Brand:  Reebok
Position Type:  Full time
Number:  188351
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