Senior Manager Go-To-Market | Nordics

Join adidas and shape the future of the sporting goods industry! For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends. Our European offices, from Herzogenaurach to Stockholm, London, Berlin, Zaragoza, Amsterdam, Warsaw, Athens, Milan, Manchester, and Paris, are centres of creativity and collaboration. We aim to be the best sports brand, seeking pioneers and visionaries to join our bold journey.

At adidas, you're not just getting a job; you're invited to make a global impact, joining a team that values creativity, courage and innovation. Are you ready to be part of our journey?

What you’ll do:

As our Senior Go to Market (Category) Manager at adidas Nordics, you will drive and ensure category business & brand success through the development & execution of an optimal go-to-market plan with a consumer centric lens and aligned to the Nordic targets.

We’re looking for people with a Product background to be considered for this role; as you’ll be extremely hands-on with our product assortment, delivering commercial input to serve our consumer and customer needs. You’ll own the Nordic category plan and will identify and drive opportunities & needs relying on market analytics with a marketplace mindset.

We need a solid relationship builder, as you’ll act as key contact for all topics within the assigned category and will work closely with European and local sales & brand teams to secure fully aligned GTM plans where local needs are fulfilled.

We believe you are a excellent communicator who enjoys presenting and interacting with big groups as you will play a key role in the full GTM process- from concept input to sales launches and seasonal sell-ins with customers. This role reports into the Nordic Director Go to Market.

We’re looking for:

• Preferably Sporting Goods and/or fashion industry background. Passion for sports is a must.
• Consumer-focused with deep product and range understanding with a strong understanding of balancing brand and commercial aspects to build channel specific GTM solutions
• 5+ years of Merchandising/ Category management Experience, cross-functional marketing and/or sales experience.
• University degree in business, ideally with marketing and sales focus or equivalent professional experience.
• IT skills: Outlook and Word: Basic; Excel and PowerPoint: advanced.
• Fluent in English - written & verbal 

Considerations:

• Location/Travel: you will work in our Solna office for 3 days a week, although flexibility & willingness to travel across EU on a monthly level is required.

Life at adidas:

We operate a flexible hybrid model with 3 days in the office (2 fixed days for full collaboration with our colleagues) and the flexibility for you to choose where you work from home on the other 2 days. We also have an optional “Sports Hour” every Thursday @ 11-12, a sports club for you to choose your preferred activity, and an annual fitness allowance.

We offer a performance related bonus, 30 days holiday, flexible bank holidays (swap up to 3 bank holidays per year for other days of leave), private health insurance & generous employee discount, public gym & pool facilities.

To ensure everyone feels welcome we endeavour to accommodate everyone at all stages of the application and interview process. Should you need it, please let your recruitment partner know and they will be more than happy to help.

Please ensure you upload an English version of your CV and apply before our closing date of 06.05.25