Brand Communication Manager Football

We strive to be the world’s leading sports brand and we’re looking for pioneers and visionaries to help shape that journey. Sport never stands still and neither do we.

At adidas, you're not just getting a job; you're stepping into a role where your impact is global and your individuality is celebrated. Champions aren’t only found on the field. Join a brand where ambition, innovation, and teamplay fuel everything that we do.

We seek people who connect deeply with our brand and bring their passion to work every single day.

Solna:

You’ll be joining our Nordic Headquarters in Solna, a brand‑new space where nearly 100 employees collaborate across Commercial, Brand Marketing, and Business support functions. As part of our North Europe Cluster, uniting the Nordics, UK, and Benelux, we work as one team driven by a shared passion for Sport and Fashion. With inspiring creative spaces and an open‑plan design, it’s an environment you’ll be excited to step into.

What you’ll do:

The difference you will make:

As a Brand Communications Manager Football you will drive the development and growth of a key category in the Nordics, leading the Nordic Brand Calendar and adapting Global and European strategies into impactful, locally relevant activations. The goal is to strengthen adidas brand image and deliver sustainable share growth.

A day in the life:

• Develop and execute category activation plans to improve Brand and Business KPI’s in the Nordics.
  
  
• Lead paid media planning and campaigns, partnering with agencies to set targets and optimize performance.
  
  
• Monitor, analyze, and report campaign results, sharing learnings with marketing teams and senior management.

• Ensure Nordic Sports Marketing partnerships are activated in line with category objectives and brand guidelines

• Support the Go To Market team by coordinating and managing category direction and concepts for sell-in marketing plans for the football category each season to ensure consistency from sell-in to sell-out.

Do you have what it takes?:

Our roles are highly competitive and we’re proud to invite only the industry’s top talent to interview. Please review the criteria below and apply if you bring the following qualities.

• 1-3 years of Experience in Brand Marketing & Brand Communications
  
  
• Paid media planning and performance optimization
  
  
• Budget and project management
  
  
• Implementation-driven with strong follow-through and follow-up
  
  
• University degree in Business, Marketing or equivalent

Life at adidas:

We operate a hybrid working model with 3 days in the office and the flexibility to work from home on the other 2 days. Beyond this, we offer a range of flexible working policies to support all personal circumstances.

What we’ll do for you:

Solna

Alongside a competitive salary we offer:

• An annual fitness allowance
• Generous employee discount
• Optional ‘Sports Hour’ once a week
• 30 days holiday + up to 3 flexible bank holidays
• Private health insurance
• Access to educational resources to support development
• Pension scheme

We’re committed to ensuring everyone feels welcome throughout the application and interview process. If you require any adjustments, simply let your recruitment partner know and they will be glad to support you.

Please upload your CV in English to be considered for this role.