GTM Director Originals | Manchester   

Join adidas Europe and shape the future of the sporting goods industry!

For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends. Our offices, from Herzogenaurach to London, Berlin, Zaragoza, Amsterdam, Warsaw, Athens, Milan, Manchester, and Paris, are centers of creativity and collaboration. We aim to be Europe's best sports brand, seeking pioneers and visionaries to join our bold journey.

At adidas, you're not just getting a job; you're invited to make a global impact, joining a team that values creativity, courage and innovation. Are you ready to be part of our journey?

You’ll be joining our Stockport Head office, home to 18 showrooms, our Conference Centre, staff Wellness Hub, a truly state-of-the-art gym - fully loaded with Peloton bikes & every piece of gym equipment you can imagine. An indoor astroturf pitch, chat boxes & creative corners creative spaces. Our Stockport team consists of over 350 adidas employees, working across, Brand, Sports Marketing, Marketing Activations, Visual Merchandising, Sales, Account Operations, Finance, HR & many more.

What you’ll do:

Join us as a GTM Director and lead the go-to-market strategy for Sportswear & Training across the North zone. We’re looking for a strategic, commercially-minded leader who thrives at the intersection of brand, consumer, and business needs.

What You’ll Do:

1. Shape the Marketplace Strategy: Drive category success by developing and executing locally relevant GTM plans aligned with European strategy, ensuring full integration of consumer insights and market dynamics.
2. Lead Category Execution: Own the end-to-end GTM process—from product planning to sales launch—partnering closely with Sales, Brand Activation, and Global teams to deliver seasonal plans and sales tools.
3. Drive Performance and Growth: Influence distribution and segmentation strategies, manage forecasting and volume planning, and use analytics to identify growth opportunities and guide decision-making.
4. Inspire and Develop Teams: Lead a high-performing team, fostering a culture of excellence, collaboration, and continuous development.

Skills you’ll need:

1.       A strategic, consumer-focused leader with 8+ years in category management, merchandising, or marketing within sports or fashion.

2.       Proven leadership experience (4+ years) with the ability to influence across cross-functional teams.

3.       Strong analytical, communication, and presentation skills.

4.       Passionate about sport and the culture that fuels it.

5.       Willingness to travel across Europe and work in a fast-paced, dynamic environment.

Life at adidas:

We operate a flexible hybrid model with 3 fixed days in the office and the flexibility for you to choose where you work from home on the other 2 days. Additionally, we want to accommodate candidates wherever possible with one of our many different flexible working policies, whatever your situation, working around childcare, dependants, or other life commitments.

To ensure everyone feels welcome we endeavour to accommodate everyone at all stages of the application and interview process. Should you need it, please let your recruitment partner know and they will be more than happy to help.

Additional Benefits:

Leading pension scheme, performance related bonus, 25 days holiday + bank holidays, Bupa health insurance & Westfield cash plan, generous employee discount and world-class gym facilities on-site at Manchester HQ or Gym contributions for our London colleagues.

Please apply before our closing date of Friday 30th May (external).