Key Account Manager- Fashion (9-12 Month Fixed Term Contract)
Purpose & Overall Relevance for the Organisation:
To drive profitable and sustainable market share growth within assigned key account (s) in the fashion channel while respecting adidas (target) brand image
Key Responsibilities:
- To represent the assigned account (s) internally as an ‘ambassador’ towards all functions and vice versa and help manage all interfaces
- To support the development of account strategies, formalizing them by Strategic Account Plans and get sign-off by the direct superior
- To sell-in and agree on sell-out support and formalize this by Account Marketing Plans jointly with the account(s) and Fashion Sales Lead.
- To monitor sell-out and the order book continuously and ensure reliable and cost efficient supply for the account
- To support negotiation and enforcement of adidas trade investment
- To measure progress on own KPIs
- To report to all superiors along guidelines (KAM standard reports)
- To monitor and report on customers and competitors activities and propose/initiate/take actions
- To provide realistic plans and forecasts on customer performance
- To ensure customer compliance with agreements
Authorities:
- None
Key Relationships:
- Buyers (across all accounts), All Sales, RSM, Respective BU’s, Trade Marketing, Brand Marketing, Sales Planning, Business Planning, Customer Service, Credit Management, Finance
KPI’s
- To grow Market shares within assigned KA(s) and categories
- To ensure our products are displayed in the best space / locations
- To deliver sustainable Net Sales targets / forecasts
Knowledge, Skills and Abilities:
- Proven experience in Selling and Negotiating
- Strong communication skills: written, oral and presentation
- Strong industry knowledge, across divisions of footwear, apparel and accessories
- Understanding of local markets’ consumers, accounts, economic environment and commercial needs
Requisite Education and Experience / Minimum Qualifications:
- Proven experience within a Key Account Selling Environment
- Degree in sports or fashion related subject or relevant industry experience
- Proven sales experience ideally within the sport / fashion sector
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.