Key Account Manager

Key Account Manager - Lifestyle AKA

Purpose & Overall Relevance for the Organisation:

To drive profitable and sustainable market share growth within assigned key account (s) and categories while respecting adidas (target) brand image.

Key Responsibilities:

  • To represent the assigned account (s) internally as an ‘ambassador’ towards all functions and vice versa and help manage all interfaces
  • To understand the assigned accounts and categories and document this by Account Fact Books
  • Drive sell in & sell out for EU international markets, understand the marketplace dynamics and trends, spending time in market whilst input into the creation process
  • Be key contact for Joint Ventures banners Cosmos, MIG acting as the interaction with the International Buying team and supporting account development in these markets
  • To support the development of account strategies, formalizing them by Strategic Account Plans and get sign-off by the direct superior
  • To sell-in and agree on sell-out support and formalize this by Account Marketing Plans jointly with SKAM
  • To monitor sell-out and the order book continuously and ensure reliable and cost efficient supply for the account
  • To support negotiation and enforcement of adidas trade terms
  • To measure progress on own KPIs
  • To report to all superiors along MIS guidelines (KAM standard reports)
  • To monitor and report on customers and competitors activities and propose/initiate/take actions  
  • To provide realistic plans and forecasts on customer performance
  • To ensure customer compliance with agreements

 

Key Relationships:

  • Buyers (across both accounts), All Sales, RSM, Respective BU’s, Trade Marketing, Brand Marketing, Sales Planning, Business Planning, Customer Service, Credit Management, Finance

 

KPI’s

  • To grow Market shares within assigned KA(s) and categories

 

Knowledge, Skills and Abilities:

  • Proven experience in Selling and Negotiating
  • Strong communication skills: written, oral and presentation
  • Strong industry knowledge, across divisions of footwear, apparel and accessories/equipment
  • Understanding of local markets’ consumers, accounts, economic environment and commercial needs

 

Requisite Education and Experience / Minimum Qualifications:

  • Proven experience within a Key Account Selling Environment
  • Degree in sports or sports related subject or relevant industry experience
  • Proven sales experience ideally within the sport / retail sector

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Key Account Manager

Brand: 
Location:  Stockport
TEAM:  Sales
State: 
Country/Region:  GB
Contract Type:  Full time
Number:  518638
Date:  Nov 8, 2024