Purpose & Overall Relevance for the Organization:

As leader / one of the leaders of the Data & Insights function for the defined Alliance Key Accounts (AKA) – a selection of identified strategic European wholesale retailers - this role is to set the strategy of how & where the Accounts data & Insights team should focus their efforts across data reporting and the extraction of actionable insights from data, with the objective of accelerating Net Sales, Sell-out & Market share. Through these insights, this role will positively influence the AKA commercial & digital teams in their responsibilities to maximize sell-in & sell-out of adidas products respectively.

Key Responsibilities:

• Serve as a lead point of contact for all topics relating to insight generation, data reporting & analytics amongst senior stakeholders both in Europe & Globally for the defined AKAs.
• Pro-actively identify opportunities (Or Risks) to expand brand reach, visibility, availability & ultimately grow sales – both digitally and across the physical store network (where relevant)
• Translate all gathered insights into engaging, measurable, and clear presentations.
• Through a consistent reporting framework, provide the business with a single source of truth when it comes to key metrics across the defined AKA accounts – including progress & highlighting relevant opportunities for the teams to action.
• Maximize the depth of insight generation by leveraging data points across the full spectrum of granularity – be it online/offline or focuses across geographies, categories, genders, product types, price points, colourways etc.
• Through these insights, provide the business recommendations relating to ideal product assortments, depths of buys, breadth of ranges, replenishment opportunities and other key insights to help accelerate the adidas business
• Drive forward an agenda of automating all reports (Via PowerBI) being created in a manual nature today, taking the lead through collaboration with various Local, European & Global stakeholders.
• Foster a culture of high performance across direct reports and wider teams – with accuracy, prioritization & actionable insight generation as the core focus competencies, with an additional focus on talent development and coaching.
• Collaborate with various other, Local, European & Global analytics teams to drive synergies across the respective business units and accelerate process improvements.
• Lead in the implementation of new processes and ways of working, including driving buy-in and application from commercial and brand stakeholders.
• Develop a holistic understanding of the wholesale landscape in Europe – both digital & physical, leveraging this knowledge & applying it to suggest ways to collaborate with the AKAs to mutually drive growth across our respective businesses.
• Act as the analytics expert when it comes to industry expertise, consistency reviewing how we operate as a wider team & identifying any industry trends or opportunities that could positively impact our business.
• Future forecasting and modelling, including identifying future commercial opportunities and building blocks, leveraging reliable data sources to support all analysis and proposals (e.g. Ideal Range, Pricing, content etc.)
• In understanding the relationship between various digital metrics (e.g. impressions, clicks, conversion) & sell out performance, you will drive recommendations to the AKA & European DPC team on how best to optimise our digital offering
• Lead internal Monthly / Quarterly Business Reviews with key AKA stakeholders, summarizing progress made in the previous quarter & highlighting identified opportunities in the quarter(s) to come – being clear where the focus should lie & what support is needed.
• Support internal forecasting processes through scenario planning and sell-out projections, ensuring a clear & healthy connection between goods into the retailer and goods out to the consumer.

Key Relationships:

• AKA / Account Commercial Leads
• AKA / UK / EU Data & Insights Leads
• AKA / UK / EU Wider Data & Insights teams
• AKA / Account Brand Leads
• Finance
• Supply Chain
• Europe & Global IT
• Europe & Global DPC (Digital Partner Commerce)

Knowledge, Skills and Abilities:

• Ability to confidently present qualitative and quantitative analysis, rooted in data, to management - Including translating messages and stories in a simple way.
• Keen interest and experience in dealing with large / complex data sets and pro-actively deriving insights from said data.
• Capacity to actively influence senior stakeholders & amongst peer group, to drive best practise / processes or following through on actions identified to garner commercial gain.
• Solution oriented, with a focus on results.
• Ability to derive and articulate clearly the inter-connected nature between various data points.
• Outstanding analytical and problem solving skills.
• Advanced Excel skills and high proficiency in spreadsheet analysis.
• Knowledge of data processing & visualisation tools (Alteryx and PowerBI adidas current preferred options).
• Highly motivated self-starter, with excellent planning and organisation skills. Including ability to self-prioritise individual workload and direct team focuses, especially when working under pressure and against deadlines.
• Comfortable with working in an international environment
• Fluent English is necessary; another European language would be beneficial.

Requisite Education and Experience / Minimum Qualifications:

• University degree or extensive professional experience in Digital Analytics, Business Analytics or equivalent
• Prior experience in leading a team to deliver high performance is preferred
• Mindset: Curious, Questioning, agile, pro-active & action oriented
• Experience in working with digital metrics or within the sporting goods / fashion retail industry is preferred.