Senior Manager GTM | Manchester

Join adidas Europe and shape the future of the sporting goods industry. For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends. Our offices, from Herzogenaurach to London, Berlin, Zaragoza, Amsterdam, Warsaw, Athens, Milan, Manchester, and Paris, are centres of creativity and collaboration.

You’ll be joining our Stockport Head office, home to 18 showrooms, our Conference Centre, staff Wellness Hub, a truly state-of-the-art gym - fully loaded with Peloton bikes & every piece of gym equipment you can imagine. An indoor astroturf pitch, chat boxes & creative corners creative spaces. Our Stockport team consists of over 350 adidas employees, working across, Brand, Sports Marketing, Marketing Activations, Visual Merchandising, Sales, Account Operations, Finance, HR & many more. 

What you’ll do:

As our Senior Manager GTM – Football, you are responsible for building, developing and executing the product assortment strategy to deliver against the shared business goals. 

We’re looking for an experienced and consumer-obsessed Senior Manager GTM to lead Go-To-Market strategy and execution for Football categories in the North region. In this role, you'll bring global and regional merchandising strategies to life through a local lens—delivering compelling, channel-optimized product experiences that drive commercial success.

What You’ll Do:

1. Develop North Category Strategy – Own seasonal assortment planning and category performance across key channels, ensuring consumer-right, locally relevant product ranges.
2. Drive Commercial Excellence – Partner with sales, brand, and business unit teams to define pricing, segmentation, lifecycle, and sell-through strategies aligned with business goals.
3. Champion the North Marketplace – Serve as the category expert, voicing market and channel needs to global and EU teams while enabling impactful product launches and activations.
4. Influence & Inspire – Collaborate across functions, mentor team members, and foster a high-performance culture that delivers results and drives innovation.

Skills you’ll need:

A strategic and commercially driven individual who combines strong merchandising acumen with a deep understanding of the marketplace and category.

• 6+ years’ experience in GTM, merchandising, marketing, or sales (sport/fashion industry preferred).
• Proven leadership and cross-functional collaboration skills.
• Proven stakeholder management often at a senior level.
• A consumer-first mindset, data-driven decision-making, and the ability to thrive in a fast-paced environment.
• A passion for sport, culture, and delivering premium product experiences.

Life at adidas:

We operate a flexible hybrid model with 3 fixed days in the office and the flexibility for you to choose where you work from home on the other 2 days. Additionally, we want to accommodate candidates wherever possible with one of our many different flexible working policies, whatever your situation, working around childcare, dependants, or other life commitments.

To ensure everyone feels welcome we endeavour to accommodate everyone at all stages of the application and interview process. Should you need it, please let your recruitment partner know and they will be more than happy to help.

Additional Benefits:

Leading pension scheme, performance related bonus, 25 days holiday + bank holidays, Bupa health insurance & Westfield cash plan, generous employee discount and Gym contributions for our London colleagues.

Please apply before our closing date of 30th May to be considered. (External)