Store Events and Activation Expert (Brand Center Milan)

adidas Brand Center Store Introduction:

 

The Key City stores bring the brand and retail experience much closer together, creating true beacons for the Badge of Sport. The Key City stores have a high degree of City relevance and take their inspiration from the local community. Milano is one of the 5 european adidas Key-cities.

 

adidas is the Creators Sport Brand and drives to provide only the best sporting goods for the Athletes. Our belief is that through Sport we have the power to change lives.

 

The best of the best of adidas will be showcased through the adidas own retail spaces, including the most exciting technology innovations, exciting stories, consumer experiences and in store events.

 

adidas Key City Store Introduction:

 

The Key City stores bring the brand and retail experience much closer together, creating true beacons for the Badge of Sport. The Key City stores have a high degree of City relevance and take their inspiration from the local community. Milano is one of the 5 european adidas Key-cities.

 

adidas is the Creators Sport Brand and drives to provide only the best sporting goods for the Athletes. Our belief is that through Sport we have the power to change lives.

 

The best of the best of adidas will be showcased through the adidas own retail spaces, including the most exciting technology innovations, exciting stories, consumer experiences and in store events.

 

 

Purpose & Overall Relevance for the Organisation:

 

The Activation Expert position is a new and unique role created specifically for the adidas Key City stores.

The Key City stores have a high degree of local relevance and ensure that the store is part of the overall Brand echo system in the city, building both the Brand experience, perception and also stores performance. The Key City stores re-enforce the connection to the City Creators and the adidas Community.

 

The Activation Expert will develop an in-store link between the consumer retail experience and the adidas brand in the city connecting, engaging, enabling and inspiring the key city relevant communities and influencers 365 days a year building an authentic and longterm relationship with them.

Through best in class retail activation & marketing initiatives this role will be pivotal in driving the vision & future of the adidas brand.

 

Key Responsibilities:

 

  • Ensure that the Key City store activation program comes to life each season in line with the product and brand stories – includes window execution, visual merchandising alignment, in-store communication, events, etc.
  • Be a knowledge expert on sports within the city and the competitors initiatives and develop methods to share this knowledge with the other Key City Store staff.
  • Create contents relevant and in line to the adidas Brand and local Key City strategy.
  • Work with the critical business partner, the  Key City Manager to ensure all events involve the Key City store as well as working with other activation experts in other Key City stores (Originals Flagship)
  • Drive the elements of community connectivity within the Key City store by networking with local Running, Training and Football communities and establishing relationships with key consumers and influencers.
  • Organize and host events both in- and out-of store in alignment with Brand strategy
  • Serve as a sports beacon within the Key City store; this roll will not have a direct focus on selling product.
  • Engage and inspire the Key City staff, consumers and community on the adidas brand.
     
    Key Relationships:
     
  • Europe Brand Marketing to execute the seasonal flagship store activation program, and share all plans with key stakeholders.
  • Local Brand and Retail Marketing for support in delivering the Key City store marketing and activation initiatives.
  • Local Brand Marketing and NR for connecting to the locally relevant sports influencers.
  • Local Visual Merchandising and OC for product layout and merchandising.
  • Local marketing agencies and vendors for various events and activations.
  • Store Manager and other Key City store staff.
  • Key City Manager.
  • Consumers.
Location:  Milan
Country:  Italy
Team:  Marketing & Communications
Brand:  adidas
Position Type:  Full time
Number:  195911
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