Purpose & Overall Relevance for the Organization:

• Build Brand adidas to be the best sports brand in Taiwan, via comprehensive communication planning and implementation.
• Provide full support in developing and executing ATL/ BTL/ Digital campaigns according to GTM plans and goals. Including owned, earned, paid media communication, and KOL relationships maintenance.

Key Responsibilities:

Planning

• Develop brand messaging, brand communications plans, and consumer-focused marketing activations aligned with the overall marketing strategy for the adidas Sport Performance brand, to continuously build brand equity and maximize the impact of brand campaigns and product launches.
• Plan and execute integrated marketing activations that drive consumer engagement across online and offline touchpoints.
• Analyze and evaluate campaign effectiveness with supporting data and references.
• Monitor competitors’ activities and provide input to develop necessary defense plan against competitors’ aggressive marketing actions.
• Ensure most effective use of ATL/ BTL/ PR/ Digital budget.

Financial

• Assist in the management of MWB spend reports and tracking sheets.
• Follow internal finance procedures, on-going commitment, and payment request forms management.
• Follow the advertising and advertorial budget as set per the marketing plan.

System and Processes

• Provide full support in the execution of IMC, including owned, earned, paid media communication, and PR support plans.
• Develop advertising material; recommendation of advertising materials from global/GCA toolkits + recommendation on local adaptation, work closely with agencies – copy development, print production & video production.
• Assist Manager to support the GTM process through the development of Marketing Calendars aligned with CM and GCA BC teams
• Develop and monitor media plans – work closely with advertising agency to create competitive media advantages for adidas and develop out integrated and valuable media plan
• Develop close relationships with key media, influencers, celebrities, and key partners.
• Ensure that adidas is informed about any new media opportunities.
• Maintain a good understanding of the media market / prices.
• Execute the tracking system to continuously understand consumer insight/attitude and take-away of our completed program, help adidas to identify more business opportunity and adjust marketing strategy.
• Continuously share marketing communication information with adidas teams.
• Develop and execute advertorial and digital plans.
• Ad-hoc duties as assigned by immediate supervisor or department head.

KPI’s:

• Traffic and conversion
• Sales, comp sales
• Consumer engagement
• MWB management

Key Relationships:

• Key interfaces (internal): The entire Brand adidas Team, Sales, Retail team / Category Management / adidas GCA / global brand communications team
• Key interfaces (external): Advertising agencies, Media agency, PR agency

Knowledge, Skills and Abilities:

• Sports passion and industry understanding – footwear / apparel
• Effective communication skills
• Strong negotiation skills
• Interpersonal skills
• Organizational skills
• Project leadership skills
• Time management
• Pressure management
• Strong analytical power

Requisite Education and Experience / Minimum Qualifications:

• 5 years’ experience in the marketing department of a global consumer goods (apparel, beverages, FMCG) brand or advertising agency serving global consumer goods brands
• University Degree in Marketing or related field
• Fluent in English & Mandarin

IT:

• Strong PC skills  
• Outlook: Advanced
• Word: Advanced
• Excel: Good
• Powerpoint: Advanced