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Assistant Manager Category Management Running, BU Running and Motorsports, Brand adidas

Purpose & Overall Relevance for the Organization:

DRIVE category range plans in country/cluster within guidelines set by Global.

 

Key Responsibilities:   

  • Support to build 3-5 year category plan based on overall adidas SBP (strategic business plan) process (in collaboration with Global)
  • Drive GTM with focusing on Product – Story - Availability
  • Responsible for category forecast within IBP across all channels
  • Deliver financial expectations in NS and Sell out across all channels
  • Set Japan pricing corridor for category range
  • Define & implement Japan channels allocation for global allocated products
  • Build powerful, compelling, commercial, viable range/concept selection for Japan to support the overall brand strategy, purpose & direction
  • Lead all creation needs, validate SMU (product special make-up) requests for Japan and leverage Creation Center Tokyo to fulfill Japan needs to support the SBP
  • Support Seasonal Category activation and Franchise calendar, including being consultant for Account SWB calendar
  • Support to create category CI (commercial input) and the communication with Global BU to get Japan needs prioritized
  • Take responsibility for Sell-through of category across Japan, be able to provide insights and to drive actions behind the performance tracking dashboards and share update with Global BU
  • Proactively support category mitigation plan when OTB having the gap
  • Support hosting global BU visit

 

KPI’s:

  • Market share
  • Market P&L for category (NS, Std Margin, Contribution)
  • Sell Out all channels
  • 3-5 year category plan : achievement of key initiatives
  • Brand & key categories NPS
  • Execution excellence in brand concepts/stories

 

Key Relationships:

  • GTM Planning and Insights 
  • Brand Activation 
  • Demand Planning/Finance 
  • Marketing Operations (MOPS)  
  • Sales Channel leads
  • Creation Center Tokyo
  • Global BUs 

 

Knowledge, Skills and Abilities:

  • At least 1-3 years of marketing management;
  • Exposure to other marketing disciplines preferable, e.g. merchandising, brand communication, or sales experience;
  • Must have the ability to influence others within an organization.
  • Result-oriented;
  • Strong numerical / Analytical skills;
  • Willing and able to travel on a regular basis

 

Industry:

  • Preferably in retail/apparel/ FMCG/White goods

 

Exposure:

  • Retail / FMCG / Fashion

 

Requisite Education and Experience / Minimum Qualifications:

  • Degree in Business/Marketing Management preferred.

 

IT

  • Outlook: Intermediate
  • Word: Intermediate
  • Excel: Advanced
  • PowerPoint: Intermediate

 

Language Skills

  • English: Good
  • Local Language: Fluent

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Assistant Manager Category Management Running, BU Running and Motorsports, Brand adidas

Brand: 
Location:  Tokyo
TEAM:  Digital
State:  Toky
Country/Region:  JP
Contract Type:  Full time
Number:  518479
Date:  Aug 2, 2025
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