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Assistant Manager Media Activation, Brand Activation, Brand adidas

Purpose & Overall Relevance for the Organization:

Drive an effective and efficient full funnel media activation to support brand priority concept / campaign with integrating multi-media consumer touch point including performance media under full alignment with the Country Brand Activation teams and eCommerce.

 

【Position Summary】

Assistant Manager Media Activation supports or drives media activation for category concepts and plan and manage daily operation of performance media closely working with Brand Comms, Digital Activation and eCommerce teams. 

 

 [Responsibilities]

  • Support to develop effective holistic media plan to support business and brand objectives and manage performance. Collaborate with the respective counterparts to align and execute local campaigns
  • Responsible for development of performance media (SEM, display, social, app AD, etc) strategy with supervision from the manager and performance on a day-to-day basis to meet eCom KPIs and customer acquisition goals of eCommerce and Membership.
  • Dig into channel data to drive testing, reporting, optimization, and analysis on performance media to identify key levers and opportunities for the improvements
  • Research/Tracking & reporting
  • Budget and agency management with supervision from the manager

 

 [Requirements]

  • Working experience for Digital Ad especially with programmatic Media management/control including search, display and PLA 
  • Strong understanding of digital infrastructure and tracking methods including cookies, tag management, cross device measurement technologies 
  • Solid understanding of the display technology/agency/publisher/advertiser ecosystem/ attribution modelling 
  • Solid offline media planning experience (e.g. TV, OOH, magazine) is beneficial 
  • Good understanding and experience with Google, X (Twitter), Facebook, Instagram and LINE/Yahoo 
  • Experience of web analytics and ad serving platforms (e.g. Google Analytics) 
  • Be analytical, logical, and data driven
  • Strong PowerPoint skill and Advanced Excel skills and exceptional attention to detail
  • Communication skill is highly required, with internally and business partners.

 

Requisite Education and Experience / Minimum Qualifications:

  • Bachelor’s degree in business, Marketing, Communications, or related field
  • At least 2-3 years of experience in display performance media agency, RTB programmatic media technology vendor, publisher or advertiser with a clear focus on sales campaign 
  • Business Level in English
  • Fluent in Japanese

 

Key Relationships:

  • Country Media Activation Sr.Manager
  • Country Brand Activation (Brand Comms, Digital Activation, Newsroom)
  • Membership
  • eCommerce
  • FP&A
  • External Agencies
  • Local Media Partners

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Assistant Manager Media Activation, Brand Activation, Brand adidas

Brand: 
Location:  Tokyo
TEAM:  Brand Management & Communications
State:  Toky
Country/Region:  JP
Contract Type:  Full time
Number:  518621
Date:  Oct 25, 2024
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