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Manager Sports Marketing Basketball, US Sports, Baseball, Outdoor, Training

Purpose & Overall Relevance for the Organization:

  • Drive an effective and efficient sports marketing portfolio for the selected focus concepts in key category in country /cluster in full alignment with the Global Sports Marketing, Local Brand Communication and Local Business Units.

 

Key Responsibilities:

  • Create the local portfolio planning based on input from Global
  • Negotiate/Acquire/Evaluate partners for the category.
  • Budget management for the category including operating expenses  *Category : Specialist Sports ( Basketball / Baseball / Rugby / Tennis / Outdoor / Olympic Sports etc. )
  • Manage the execution of the marketing working budget plan per the budget planning
  • Input to Contract Approval Form/Asset Management System/Global Bonus Program
  • Plan and activate our partners with the respective functions within local brand activation team and Membership team.
  • Management and support for organizing events.
  • Manage right color way FTW at right timing.

 

KPIs:

  • Share of Search (country, key city, category and franchise names)
  • Share of voice in key sports events
  • Secure relevant and in-time partner portfolio
  • Brand Net Sales
  • Compliance to sports marketing expense guidelines
  • Signing new athletes

 

Knowledge, Skills and Abilities:

  • Strong interpersonal skills (e.g. relationship management, facilitation, etc.)
  • Leading and managing a diverse team
  • Deep sports marketing knowledge
  • Strong influencing skills
  • Basic MS Office skills
  • Experience in both market and above market organization preferred
  • Advanced in English / Native in Japanese
  • Knowledge, experience, connections, and expertise in baseball preferred.

 

 

Requisite Education / Qualifications:

  • University degree in business with marketing focus and ideally some exposure to sports or equivalent professional experience
  • At least 3-5 year experience in relevant working field
  • Experience, Communication/Negotiation skill
  • Passion for Sports
  • Knowledge of sports categories preferred.
  • Relationship with key person in sports marketing world preferred.

 

Key Relationships:

Internal

  • Peers reporting into Brand Activation Lead
  • Sports Marketing leads
  • Market Channel leads
  • BU Initiative Team
  • Global Sports Marketing

 

External

  • Partners and teams
  • Management Agencies/Agents
  • Club teams, Schools
  • Association, Federation, Organization
  • Head coach and coaches of high school, Universities, and corporate teams

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Manager Sports Marketing Basketball, US Sports, Baseball, Outdoor, Training

Brand: 
Location:  Tokyo
TEAM:  Brand Management & Communications
State:  Toky
Country/Region:  JP
Contract Type:  Full time
Number:  546701
Date:  Jul 7, 2026
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