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Manager Visual Merchandising

 

Purpose & Overall Relevance for the Organization:

This role combines creative vision, strategic thinking, and team leadership in Visual Merchandising, with a strong emphasis on retail excellence and consumer experience. You will support and drive the planning and execution of Visual Merchandising strategies aligned with global guidelines, ensuring a consistent and elevated brand presentation across all consumer touchpoints.

 

The role plays a critical part in creating inspiring, consumer-centric retail environments that bring the brand to life, enhance storytelling, and drive engagement, conversion, and business performance.

 

Key Responsibilities:

  • Strategy Development & Implementation: Support and drive the development and execution of a comprehensive visual merchandising strategy aligned with brand and retail ambitions. Translate global direction into locally relevant, impactful retail experiences that elevate consumer engagement and drive sell-through.

 

  • Creative Direction & Story Telling: Ensure high execution standards across all stores with strong attention to detail and brand consistency. Optimize styling and product presentation to balance visual impact and commercial results.

 

  • Leadership and Team Management: Lead and coach a field VM coaches, as well as external VM agencies, fostering creativity, ownership, and strong execution.

 

  • Cross-Functional Collaboration: Work closely with Retail Sales, Merchandisers, Retail Activation, and Consumer Experience teams to deliver aligned and impactful campaigns.

 

  • Budget & Resource Management: Manage VM resources efficiently, ensuring cost-effective execution while maintaining quality.

 

  • Analysis and Optimization: Analyze sales data, market trends, and consumer insights to evaluate the effectiveness of visual merchandising initiatives and make data-driven decisions for continuous improvement.

 

  • Store Operations & Training: Develop visual aspects of new store openings and remodels, and provide training and guidelines to store teams on visual merchandising best practices and standards. 

 

KPI’s:

  • Retail Net Sales
  • Conversion
  • Sell out of full price items
  • Return on marketing investment

 

Knowledge, Skills, and Abilities:

  • Strategic thinking and business acumen, with the ability to translate creative concepts into business results.
  • Strong creative vision, design skills, and attention to detail.
  • Excellent communication, and interpersonal skills to collaborate with various stakeholders and inspire teams.
  • Advanced user of MS Office

 

Requisite Education and Experience / Minimum Qualifications:

  • Bachelor's degree
  • 4-6 years’ experience in relevant Marketing fields
  • Fluent in both Japanese and English (TOEIC 750 or above)
  • Passion for sports and fashion/art
  • Proven track record as people manager

 

Key Relationships:

  • Retail team
  • Wholesale team
  • Business Unit team / Category Communication
  • External partners including agencies
  • Global Consumer Experience / Retail Activation

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Manager Visual Merchandising

Brand: 
Location:  Tokyo
TEAM:  Retail
State:  Toky
Country/Region:  JP
Contract Type:  Full time
Number:  546702
Date:  Jul 2, 2026
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