-
-
Please wait...
Director Go-To-Market - Temp until 28.2.2027
Purpose & Overall Relevance for the Organization:
Drive and ensure category business success through the development and execution of a robust East category GTM plan, within the strategic framework set by the European BU’s, following the Cluster Central Europe and specific Zone East execution plan.
Key Responsibilities:
- Delivering a holistic “full marketplace” category marketing plan (GTM plan) covering product ranging, pricing, volume planning and distribution across all countries and commercial channels (DTC, WHS, AKAs, B2B)
- Coordinating the GTM plan with the communication, sports marketing, culture marketing, and omnichannel marketing functions.
- Developing key product franchise plans covering distribution, segmentation, volume planning, and pricing.
- Develop category consumer profiles as part of the GTM plan.
- Lead the cross-functional category group (“category interaction group”) to review and steer the execution of the GTM plan.
- Represent the category perspective in all relevant financial planning milestones (IBP), incl. (if relevant) pricing and currency modelling.
- Promoting the requirements for a successful GTM plan to relevant stakeholders in the European and/or Global BU using available market data.
- Presenting the GTM plan at sell-in and overseeing its in-season execution.
- Aligning the execution of the GTM Pan with the counterparts in the commercial channels.
- Ensuring the efficient execution of the sample order process.
- Lead a team of GTM managers to be experts in their field and contribute to company and category objectives.
Key Relationships (within both Zones of Cluster Central Europe):
- Senior Director Brand
- Brand Activation
- Sports Marketing
- Culture Marketing
- Omni-Channel Marketing
- AKA Marketing
- Sales and DTC
- European BU
- Cluster MOPS
- Business & Sales Development
- Finance
KPIs of respective Categories:
- Net Sales
- Market Share
- Share of Search
- Go-In Margin
- Sell-out
Knowledge, Skills and Abilities:
- Senior Manager with advanced cross functional product, marketing knowledge and market experience in sport and/or fashion/lifestyle categories
- Ability to work in a fast-paced environment with different international cultures
- Consumer-focused with deep product and range understanding
- Strong ability of balancing brand and commercial aspects
- Business mindset with very good numerical and analytical skills
- Strong organizational skills
- Flexibility to travel internationally
- Strong engaging presentation style
- Experienced negotiator
- Passionate about sports and the culture born from it
Requisite Education and Experience / Minimum Qualifications:
- University degree in business, ideally with marketing and sales focus or equivalent professional experience
- At least 8 years of marketing experience (ideally category management background), cross-functional marketing and/or sales experience
- 3 years leadership experience
- Fluent in English (writing and verbal)
- IT skills: Outlook and Word (basic); Excel and PowerPoint (advanced)
- Leadership competencies also for hybrid teams (remote teams)
- People Connector – inclusive mindset and teamplayer role modelling DEI standards
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.