GTM Working Student
Purpose & Overall Relevance for the Organization:
Support with tasks related to the development and implementation of Go-To-Market category plan. Supporting the GTM function in various tasks & working at the intersection of marketing, sales, as well as product and EU teams. This is a great opportunity to gain first-hand insights into the go-to-market process and learn about the steps and collaboration involved in bringing a product/ collection from concept to retail
Key Responsibilities:
GTM:
- Support with tasks related to a local category plan (GTM plan) - help preparing presentations, download and organize product and collection materials, help to monitor sell-out and sell-in data, help preparing seasonal trend insights
- Support the team in administrative and organizational tasks
- Closely collaborate & exchange with EU functions on product and collection updates
Collaboration & Process:
- Be the go-to person for product/collection related questions from other functions (Sales, Operations, Marketing etc )
- Support the GTM team in developing the category plan and support handover to Sales
- Support efficient sample order process
- Support milestone execution
Commercial & Analytics:
- Support the successful road to sell-in process and learn to work efficiently in cross-functional environment
- Work with available market and company data to help build the right category strategy
- Perform analysis on marketplace level (competition benchmark, trend-forecast & sales)
Knowledge, Skills & Abilities:
- Consumer focus with product knowledge
- Good organizational skills.
- Good presentation skills.
- Analytical skills: advanced user in EXCEL & POWERPOINT are a must.
- High interest in fashion, culture & sport.
Requisite Education and Experience:
- University student in the field of Business / Marketing.
- Experience / previous internships in Sales / Marketing / Product management would be a plus.
- Fluency in English spoken & written mandatory.
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.