Manager Sales Insights & Analytics - temp until 6.2028
We are looking for a commercially minded and data-driven professional to bridge Sales Insights and Digital Commerce. This role combines deep sell-out analytics expertise with advanced e-commerce performance management, helping drive fact-based decisions across wholesale and digital channels. You will act as a trusted advisor to sales teams, senior leaders, and strategic retail partners by translating complex datasets into actionable recommendations that accelerate growth.
Key Responsibilities
- Own sell-out and e-commerce performance reporting across strategic accounts and markets.
- Analyze sales, consumer, assortment, traffic, conversion, visibility and ROAS metrics to identify growth opportunities.
- Develop executive-ready actionable insights, weekly business reviews and performance narratives for senior stakeholders.
- Lead internal and external trade meetings, presenting recommendations and action plans.
- Ensure data quality, governance and readiness through close collaboration with retail partners and internal teams.
- Drive continuous improvement in reporting, automation and KPI frameworks.
- Support forecasting, budgeting, Internal Business Planning and cross-functional commercial initiatives.
What Success Looks Like
- Trusted advisor to sales and digital leaders
- Improved sell-out and e-commerce performance across key accounts
- High adoption of reporting tools and dashboards
- Consistent delivery of actionable insights and recommendations
Key Relationships
Internal
- Sales Insights & Analytics
- Digital Partner Commerce (DPC)
- Sales
- Go-To-Market
- Brand Activation
- Finance
- Account Operations
- Technology / Data Teams
External
- Key Account Buying Teams
- E-commerce Managers
- Retail Digital Teams
- Strategic Wholesale Partners
Knowledge, Skill Set and Competencies
- Deep understanding of the relationship between different KPIs and strong analytical skills that can derive narrative from data.
- Advanced understanding of retail sell-out, sales and product performance KPIs.
- Strong understanding of digital commerce and online performance metrics including Traffic, Conversion, ROAS, Revenue, Visibility and Assortment KPIs.
- Advanced Power BI capabilities including dashboard development and data visualization.
- Advanced Excel and PowerPoint skills.
- Experience with Google Analytics, GA4 or similar digital analytics tools.
- Experience working with large datasets and multiple data sources.
- SQL knowledge is advantageous.
Candidate Profile
- 3-5+ years in analytics, business intelligence, e-commerce, sales insights or consulting.
- Strong understanding of both retail sell-out metrics and digital commerce KPIs.
- Advanced Power BI, Excel and PowerPoint capabilities; Google Analytics experience preferred.
- Excellent stakeholder management, storytelling and presentation skills.
- Able to simplify large datasets into clear recommendations and business actions.
- Commercially curious, proactive and comfortable working across multiple functions and markets.
- Fluent English required; additional Central European languages especially Polish are an advantage.
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.