Purpose & Overall Relevance for the Organization

As a Working Student in the adidas Omnichannel Marketing team, you will support the Omnichannel Marketing Manager (Originals category) and contribute to the successful execution of marketing campaigns and activations across PL and other East Market related markets. This role will provide hands-on experience in marketing operations, campaign execution, and cross-functional collaboration in a dynamic and international environment.

Key Responsibilities

Campaign Support & Execution

• Support the Omnichannel Marketing Manager with marketing activities across designated markets.
• Handle the preparation and execution of marketing communication materials for product campaigns, promotions, consumer activations, and events in collaboration with suppliers and agencies.
• Support campaign planning and execution (offline & online) with a strong focus on consumer journey.
• Proactively seek creative solutions to drive sell-through and ensure strong adidas brand presentation according to set KPIs.
• Prepare campaign asset proposals based on global toolkits, adapting them to client-specific requirements.
• Collaborate with agencies on the localization of campaign materials (online & offline), acting as the main point of contact for formats, deliveries, and ad hoc requests.

Operational & Administrative Support

• Support the Omnichannel Marketing Manager with operational and administrative tasks, including finance operations and the product ordering process.
• Daily work in SAP: manage marketing product orders, monitor order status, oversee deliveries, and ensure logistics (tracking, accelerating shipments, dispatching to agencies).
• Event & Activation Support
• Support activation activities for store openings and confirmed events.
• Support photo shoots and influencer/ambassador collaborations (e.g., suggesting stylings, assisting agencies, contacting stores, handling urgent orders).
• Help prepare and deliver presentations and supporting materials for the Omnichannel team.
• Lead selected individual activations and smaller projects when required.
• Cross-Functional Collaboration
• Cooperate with different departments across the organization.
• Ensure smooth communication flow between adidas, agencies, and external partners.

Key Relationships

• Omnichannel Marketing Manager
• Marketing & Brand Activation Teams
• Agencies & suppliers
• Finance, Retail, and E-commerce teams

Knowledge, Skills & Abilities

• Strong interest in marketing, retail, and consumer activations.
• Excellent organizational skills with attention to detail.
• Ability to manage multiple tasks and deadlines.
• Good communication and interpersonal skills.
• Creative mindset and problem-solving attitude.
• Proficiency in MS Office (PowerPoint, Excel, Outlook).
• Experience with SAP is an advantage.
• Fluent in Polish & English (written and spoken).

Requisite Education & Experience

• Student status (marketing, business, communication, or related fields preferred).
• Previous internship or student work experience in marketing, retail, or agency environment is a plus.