Purpose & Overall Relevance for the Organization:

• Provide strategic leadership to the Digital Partner Commerce (DPC) team via a highly data-driven mindset, driving the digital development and long-term growth of strategic WHS accounts in your portfolio by optimizing brand presentation, consumer experience, and delivering sustained net sales and market share growth.
• Serve as the senior digital authority for assigned key accounts, defining and leading both account and category-specific digital strategies to win consumers across all digital touchpoints, including webshops and apps, while influencing senior stakeholders internally and externally.
  
  

Key Responsibilities:

• Own and drive sell-out performance of adidas products across all retailer digital touchpoints, providing strategic direction for webshops and apps to deliver sustained commercial growth.
• Lead and delegate advanced analysis of on-site e-commerce performance (e.g., traffic, conversion, funnel metrics), translating insights into clear strategic recommendations that optimize sell-out and inform broader digital commerce strategy for all accounts in portfolio.
• Set the strategic vision for optimal cross-category online assortments, leading cross-functional collaboration with Sales, Marketing, and Business Analytics teams to balance consumer demand, brand priorities, and commercial objectives.
• Oversee and elevate adidas visibility across retailer digital shelves, social platforms, and owned media initiatives, ensuring best-in-class brand execution and consistency across markets.
• Direct performance media analysis to shape assortment, channel, market, and product optimization strategies, linking media investment decisions to commercial outcomes.
• Provide strategic portfolio-level leadership into the Cluster DPC team, sharing insights, best practices, and scalable learnings to drive consistency and excellence across Europe.
• Represent senior digital expertise in key internal and external forums (e.g., sell-ins, account reviews, Sales Director meetings, Sales and Marketing leadership meetings), influencing decision-making at a senior level.
• Communicate complex digital performance insights effectively to senior management and cluster stakeholders, demonstrating leadership across key digital KPIs and driving alignment on priorities and actions.

Key Relationships:

• Defined winning Key Retail Partners [Key Accounts] & their eCommerce Teams
• Cluster Central DPC structures
• Cluster Central Sales Teams
• Cluster Central Customer Service
• Cluster Central Sales Operations
• Cluster Central Omnichannel Departments
• Cluster Central Brand Activation Departments
• Cluster Central GTM managers

KPIs:

•     E-commerce trade results of defined accounts [our brands’ sales]

• Our brands’ qualitative share in the offer of defined accounts
• Our brands’ share in “on site” communication within defined accounts  
• Number [%share] of websites compliant in full with adidas eComm policy
• Data and analysis requested by Sales Managers covered in 100%
• Implementation & support for DPC projects, processes & initiatives

Knowledge, Skills and Abilities:

• Extensive and proven eCommerce leadership experience, with a strong track record of owning and scaling critical aspects of an eCommerce or digital commerce business across complex, multi-stakeholder environments.
• Strong strategic and data-driven mindset, leveraging advanced analytics and insights to shape decisions, define action plans, and rigorously measure business impact and ROI.
• Deep understanding and experience with performance marketing and social commerce, including PPC strategies across Meta, Google Ads, and emerging social commerce platforms, with the ability to translate media performance into commercial outcomes.
• Advanced proficiency in Business Intelligence and analytics tools (e.g., PowerBI, Tableau, Google Analytics), using data to inform senior-level recommendations and strategic direction.
• Proven ability to lead and influence in virtual, cross-functional, and cross-market teams, fostering alignment and driving results without direct authority.
• Exceptional interpersonal, communication, and negotiation skills, with strong executive presence, presentation capabilities, and long-term relationship management at senior stakeholder level.
• High level of commercial and business acumen, with strong understanding of sales, retail, trade marketing, customer service, and financial principles, enabling holistic decision-making.
• Strategic agility, initiative, and resilience, demonstrating a results-oriented mindset with the ability to navigate ambiguity and lead change.

Requisite Education and Experience / Minimum Qualifications: 

• University degree, preferably in Business, Marketing, Economics, Statistics or Quantitative research
• Functional: > 3 years’ e-commerce experience (experience in sales, marketing and / or consulting area)
• Industry: e-commerce, SaaS, on-line stores, consumer driven, ideally apparel/fashion/shoes or FMCG
• Team lead experience managing 2 or more people.
• Exposure: sports/fashion/consumer goods
• High proficiency of e-commerce and digital performance KPIs and fluency in Google Analytics (or alike tool) is a must