Senior Manager Sales, Sport Accounts, Zone East

The ideal candidate should have sales experience managing complex accounts, driving projects and demonstrate a strong digital mindset. Be able to analyze forecasting and sales data, convert them into opportunities, take ownership and translate the outcome into action, both internally and externally.

Purpose & Overall Relevance for the Organization:

Ensure sustainable and profitable market share and net sales growth with the assigned Wholesale account portfolio. Driving the positioning of the adidas brand and ensure Business & Digital development of the account and optimizing the brand presentation in line with European Brand & Channel strategy. Acting as Business & Digital expert for accounts adapting strategies

 Key Responsibilities:  

• Maximize sales & qualitative market share with respective accounts
• Set objectives, strategies and tactics and drive long-term business planning with assigned accounts by determining sales, gross-profit plans, implementing business, digital and marketing strategies.
• Develop the assigned account portfolio by analysing account specifics and market trends, identifying new opportunities for growth and providing recommendations
• Analyse consumer demand, category trends and competitor assortment on the account’s platform and identify gaps in current assortment with the aim to drive sell-through across all customer touchpoints in online and offline channels
• Proactively search, address, evaluate and service the commercial needs of the accounts and drive key digital acceleration initiatives
• Optimize individual accounts’ profitability
• Drive the monthly sales forecast process (IBP) for respective accounts on category level
• Monitor competitors’ activities within our customers environment and propose win-win action plans to increase market shares
• Continuously improve and develop key sales, digital and customer service processes to provide excellence in service and efficiency in the organization
• Set business targets and provide clear directions for direct reports, mentor and develop individual team members
• Develop and grow strong peer network within own function and key stakeholders across the organization

 Authorities:

• as per the adidas authorization matrix

 Key Relationships:

• Retail partners
• Other Zone East sales channels
• DPC and Digital teams
• Account Operations
• Sales Development
• Omnichannel & Brand Activation
• GTM managers
• Finance
• European counterparts

KPIs: 

• Net sales target achievement
• Sales deductions target achievement
• Standard margin target achievement
• Contribution target achievement
• DSO targets
• DPC targets

 Knowledge, Skills and Abilities:

• Sales manager with a proven track record in sales and key account management in mid-to-large sales organization (Key Account Manager, Senior Key Account Manager)
• Strong analytical skills and digital business acumen
• High degree of commercial and business acumen (e.g. sales, retail, trade marketing, customer service, finance and controlling
• Be able to work in virtual teams and ability to lead cross-functional projects
• Strong interpersonal skills with excellent communication and negotiating abilities as well as relationship management
• Flexibility, initiative and determination
• Ability to coach, manage, motivate and develop direct reports
• Fluent in written and spoken in English. Skills in other languages are an added plus

Requisite Education and Experience / Minimum Qualifications: 

• University degree preferably in Business or Economy
• Functional: > 4 years’ experience in sales, marketing and / or consulting area
• Industry: consumer driven, ideally apparel/fashion/shoes or FMCG
• Leadership: ideally people management experience
• Exposure: Sports / Fashion