Purpose & Overall Relevance for the Organization:

Key Responsibilities:

- Develop and execute the sports marketing strategy in Poland, Czech Republic and Hungary, aligned with global and regional business objectives.

- Lead, manage and develop a team consisting of 2 direct reports, fostering a culture of high performance and cross-functional collaboration.

- Build and maintain strong partnerships with athletes, federations, Olympic/ Paralympic Committees, and other key stakeholders within running, indoor sports, and Olympic/ Paralympic disciplines.

- Identify, evaluate and negotiate relevant athletes and sports assets that resonate with target consumer and reinforce adidas’ leadership in non-football performance categories.

- Collaborate closely with Brand Activation, Omnichannel, and Sales to ensure full integration of sports marketing assets into commercial and communication plans.

- Represent adidas in negotiations with key partners , ensuring brand visibility and long-term strategic alignment.

- Drive Net Sales development with partners to support overall organizational business goals.

- Act as a passionate and professional ambassador of the adidas brand, representing our values and positioning in all external partnerships and public engagements.

- Manage and track the annual sports marketing budget for the region to ensure efficient allocation of resources.

- Collaborate with Brand Comms and Business Units to define and align product collections featured by our partners and federations, ensuring relevance to local consumers and category strategy.

- Monitor market trends, consumer insights, and competitor activities to inform local strategies and asset positioning.

- Ensure compliance with adidas' internal policies, the Fair Play Code of Conduct, and relevant legal regulations in all partnership engagements.

Key Relationships:

Internal:

- Brand Activation, Omnichannel, Sales, Sports Marketing Cluster Central and Global, Finance

External:

- National Olympic and Paralympic Committees, Sports Federations, Clubs, Athletes, Coaches, Agents, Universities, Event Organizers, Marketing Agencies

Knowledge, Skills, and Abilities:

- Strong leadership and people management skills, with the ability to inspire and develop talent across level

- Deep understanding of the Eastern European sports landscape, with a focus on Poland

- Expertise in managing athlete and federation partnerships in non-football and Olympic/ Paralympic -related sports

- Strong project management and organizational skills with a results-oriented mindset

- Proven ability to work cross-functionally and influence senior stakeholders

- Strategic thinker with strong analytical skills and commercial acumen

- Excellent communication and negotiation skills

- Fluent in English and Polish

Requisite Education and Experience / Minimum Qualifications:

- University degree in marketing, business administration, sports management or related field

- 8+ years of relevant experience in sports marketing or related functions, including at least 2 years in a leadership role

- Track record of successfully managing partnerships and driving brand impact through sport

- Experience working within or across Eastern European markets, preferably in an international matrix organization

- Familiarity with the Olympic movement and national sports structures in Poland