Junior KAM (Barcelona)
Purpose & Overall Relevance for the Organization:
As a Junior Key Account Manager, you will contribute to strengthening our relationships with key clients and supporting the commercial success of the business. This role covers the full sales cycle—from pre-sales to sell-out—through effective KPI analysis and a structured, data-driven approach.
You will also support transversal projects as a Project Management Officer, helping to improve operational efficiency and add value to key processes within the team.
Key Responsibilities – Sales
- Represent the assigned account(s) internally and externally, acting as a key liaison across functions.
- Develop and formalize account strategies through Strategic Account Plans, with manager approval.
- Drive the sell-in process and align on sell-out support via Wholesale Activation Plans.
- Monitor sell-out performance and order book to ensure an efficient and reliable supply.
- Support trade term negotiations and compliance.
- Collaborate cross-functionally (Retail, DPC, Marketing) to ensure strategic alignment across all channels.
- Drive best-in-class merchandising focused on product visibility and ranking.
- Provide regular feedback to the Cluster DPC team to support consistency and best practices across Europe.
- Analyze and drive order entry, sell-out, and market share performance across online and offline channels.
- Identify and act on opportunities within the order book to boost sell-out and market share.
- Ensure order book conversion by supporting internal teams (Account Operations, Logistics, Credit).
- Manage SWB effectively to meet strategic goals.
- Ensure flawless execution of marketing plans (launches, activations, campaigns) in collaboration with Marketing and DPC.
- Create actionable reports to track seasonal initiatives and support decision-making.
- Conduct market research to inform account strategies and prepare insights-based presentations.
KPIs: account Net Sales, Trade Terms, Sell-Out, Market Share, Business On Hand (BOH) Conversion.
Key Relationships
- Internal: Sales, Account Marketing, Marketplace, Finance, Account Operations, DPC, Go-to-Market.
- External: Customers.
Knowledge, Skills & Abilities
- Strong analytical skills for strategy development, business planning, and decision-making.
- Solid understanding of the retail landscape, customer behavior, competitors, and market trends (sports and/or lifestyle industry preferred).
- Commercial acumen across sales, trade marketing, finance, and controlling.
- Excellent communication, influencing, and relationship management skills.
- High proficiency in MS Office (Excel, PowerPoint) and Power BI.
- Experience with digital metrics and e-commerce performance levers (e.g. SEO/SEA, on-site search).
- Proactive, curious, and goal-oriented with strong problem-solving capabilities.
- Customer-centric mindset with the ability to translate consumer insights into actionable strategies.
- Project management skills with the ability to manage multiple priorities and meet deadlines.
- Adaptability and resilience in fast-paced, evolving environments.
- Collaborative spirit with the ability to work effectively across teams, cultures, and time zones.
- Ability to turn complex data into clear, compelling narratives to support business decisions (data storytelling).
- Understanding of sustainability trends and their impact on consumer behavior and retail strategy.
- Experience with CRM tools or retail analytics platforms is a plus.
- Comfortable working in a matrix and international environment.
- Fluent in written and spoken Spanish and English; additional languages are a plus.
Requisite Education and Experience / Minimum Qualifications:
- University degree in Business, Marketing, Economics, or a related field.
- Minimum 2 years of relevant sales or account management experience, ideally within large, matrixed organizations in the fashion, sportswear, or consumer goods industry.
- Proven experience working with key accounts or in customer-facing roles with commercial responsibility, ideally within international and cross-functional team environments.
- Experience in digital commerce or omnichannel environments is highly valued.
- Familiarity with CRM systems and sales performance tools is an advantage.
- Sports background or genuine passion for sport, lifestyle, and culture is a strong plus.
- Strong IT skills: advanced proficiency in MS Office (especially Excel and PowerPoint); experience with Power BI or similar analytics tools is a plus.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.