Purpose & Overall Relevance for the Organisation:

Ensure adidas leadership for assigned accounts through the optimal design, planning and management of any marketing actions related to the account to obtain sales, contribution, market share and brand positioning target results.

Key Responsibilities:

• Design and develop the marketing plan for the assigned account(s), implementing the strategic concepts of the company trying to be as creative as possible exploring new digital formats.
• Execution of the marketing plan of the account, especially campaigns at the points of sale, digital activations, and events with consumers.
• Plan and assist other departments to ensure planned actions take place and the marketing plan for the account is followed.
• Execution and control of the Budget of the accounts managed, including both MWB and SWB.
• Coordinate and always involve the commercial team in charge of the account, to align and anticipate decisions or potential modifications.
• Ongoing contact with clients.
• Analyse the market, competitor data and internal sales data of the company together with KAM.
• Ensure the implementation of the global Strategy regarding campaigns and concepts to support, while ensuring that mandatory campaigns and local activations are carried out.
• Allow, adapt, and offer specific campaigns for each client, ensuring those are relevant for them and framed in the authorized parameters delivered by global and strategic agreements of adidas Iberia.
• Cross functional projects such as staff training coordination project.

KPIs

• Carry out the agreed marketing plan on time and at the expected cost.
• Implementation in number and form of mandatory campaigns.
• Optimization and control of Budget.
• Financial targets (net sales, scope, scope %).
• Direct impact on marketing actions
• Customer satisfaction.

Key Stakeholders:

Internal:

• Marketing (Brand, Newsroom, Sports Marketing, CTC, Omnichannel)
• Sales (KAM specifically those responsible for the account(s).

External:

• Client sales and marketing (brand activation) manager

Knowledge, Skills, and Abilities:

• Ability to manage several projects at the same time and great prioritization capacity.
• Great negotiation skills, influence, and the ability to generate empathy.
• Collaboration: great capacity for teamwork, flexible, encourages dialogue,
• Great communication skills and public presentations.
• Ability to build trust and decision-making ability.
• Resilience, able to cope with frustration and demanding situations.
• Ability to coordinate working teams.
• Business knowledge.
• Strategic vision.
• Creativity: initiative, autonomy, enthusiasm for the new, ability to explore new ways of doing and thinking, curiosity.
• Strong capacity for data analysis, organization, and reporting.
• Great knowledge of consumer-oriented marketing, especially in the digital world
• Computer Science: Excel and PowerPoint which requires advanced level.
• English /Spanish fluent: advanced level (C1)

Requisite Education and Experience / Minimum Qualifications:

• University degree. Preferably Economics or Business Administration.
• Minimum 5 years of progressive professional experience in Marketing / Commercial Department (commercial experience or working with clients / agencies is essential)
• Minimum 2 years of professional experience designing operational marketing plans.
• Experience or specific training in Digital Marketing will be a plus.