Purpose & Overall Relevance for the Organisation:

Support the development of the Global Sports Marketing Strategy for Football and other sports by servicing Sports Marketing Assets, Partners in Saudi Arabia.

Key Responsibilities:  

• Support in identifying and recommending the best current and next generation players and athletes across football and other sports.
• To service Sports Marketing Assets, Partners including maintenance of contracts.
• Act as support between players, athletes and adidas internal departments, including business units, Brand Activation, PR/newsroom and Trade Marketing.  
• Support the execution of SM activities included in the go-to-market plan
• Support the control of existing asset agreements (product and servicing).
• Ensure timely and sufficient equipment of Sports Marketing partners with the material contractually agreed and ensure on- and off-field visibility.
• Ensure alignment of execution for consistent brand appearance.
• Work closely with the Brand Activation Managers to service and leverage athlete and player opportunities across their ‘owned’ social media platforms and key adidas brand channels.
• Take part in promotional appearances of adidas contracted players/athletes and meet and brief adidas contracted assets for promotional appearances.
• Comply with CAF procedures and P&L construction for new assets or renewals according to sport marketing strategy.

KPI’s:

• Saudi Arabia Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent, SOV and brand sentiment).
• Growth of Performance Categories Market Share within Saudi Arabia.
• EM Net Sales, Category growth, FPST and DTC/E-com traffic.
• MWB compliance.

Key Relationships:

• Business Units, Global Sports Marketing, Activation, PR, Legal, Agencies, Partners and Assets.

Knowledge, Experience and Capabilities

• Extensive knowledge of football, other sports and Saudi Arabia sporting landscape.
• Ability to build and maintain relationships.
• Ability to network, influence and utilize internal and external resources.
• Proficiency in MS Office (Word, Excel, Outlook) with strong administration skills.
• Good oral, written, and presentation communication skills in both English and Arabic.

Required Education and Experience / Minimum Qualifications:

• University degree in business, ideally with marketing and sales focus.
• Minimum 3 years of Brand and Sports Marketing Experience with an agency or client- side consumer goods company.
• Fluent written and spoken Arabic & English skills.