Purpose & Overall Relevance for the Organization:

This role is responsible for maximizing both brand impact and profitability of retail channels by positively impacting Traffic, Conversion, ATV, UPT and Profit Margin in both Concept Stores and Factory Outlets, for adidas. Focusing on flawlessly executed consumer-relevant brand, commercial campaigns, promotions and in-store communications.

Key Responsibilities:

 Global Campaign Implementation 

• Provide retail marketing toolkits to enable flawless execution of all Campaigns/Activations. 
• Critically and thoroughly work through EM adaptation of Global toolkits to meet market needs.
• Ensure campaign targets are properly set, evaluated and met and that Marketing Working Budget (MWB) is optimized.
• Feedback learnings and concerns on the performance of global campaigns to EM Brand team and Global horizontal BU.
• Drive omni-channel reporting in line with up to date requirements, provide consolidated viewpoint for the EM stakeholders

EM Driven Campaign Development and Implementation 

• Drive the communication, for the necessity and results of local campaigns and promotions and ensure all necessary approvals are obtained.
• Ensure campaign targets are properly set, evaluated and met and that MWB is optimized

 Trading the Business 

• Be knowledgeable about the targets and performance of EM stores, understand which Retail Marketing levels need to be activated to impact which KPIs and propose how to activate them as needed.
• Work closely and cross-functionally with the cluster Retail teams to pro-actively assess any performance issues (such as persistently declining traffic or a particularly slow month) and develop the tactical Retail Marketing solutions that might be needed to address these.
• Drive the Member and CRM activation plan, linked to both calendar, local and business requirements 

Key Relationships:

• Brand Activation
• Market Omni channel teams
• Market VM Planning & Execution teams
• Key Partners & Accounts 

Knowledge, Skills and Abilities: 

• Good knowledge of industry, market trends, and marketing strategies
• Proficiency in MS Office applications Excel, Word, Outlook and PowerPoint
• Ability to speak, read and write English fluently; additional language skills beneficial
• Solid business acumen and in-depth knowledge of Retail KPIs
• Highly numerate with the ability to understand and analyze data and produce actionable insights
• Solid interpersonal, networking and negotiating skills
• Strong leadership, problem-solving and decision-making abilities
• Strong presentation and planning skills
• Ability to travel both domestic and internationally as needed

 Requisite Education and Experience / Minimum Qualifications: 

• University degree in business, ideally with a marketing and sales focus or equivalent professional experience
• 3 - 5 years Retail or Marketing experience (minimum 3 Retail experience is essential)
• Minimum 2 years management experience